Description
This is an introductory course designed to provide an overview of marketing segments and environments, and marketing mixes. Issues relating to product, promotion, pricing, and distribution are discussed. This course promotes an awareness of the operational and administrative activities of marketing managers; it also helps in upgrading marketing skills.
Credit Hours
3
Offering Cycle
Fall and Spring Only
Yearly Cycle
All Years
Instructional Method
50d1e892-b440-4ab0-b6fd-dd9d98aeae39
Contact Hours
3